Core 3 · Build a Brand Voice Agent

[COPILOT STUDIO]{: .label .label-blue } [AGENT BUILDER]{: .label .label-purple } [90 MINUTES]{: .label .label-green }

The capstone session. By the end of this hour, you’ll have a published agent that anyone in Marketing can use to check copy against your brand voice.

What you’ll build

A Brand Voice Agent that:

• Reads any draft (email, social post, web copy)
• Flags off-brand phrases
• Suggests on-brand rewrites
• Cites the section of the brand guide it referenced

Steps

1. Open Copilot Studio

Go to copilotstudio.microsoft.com and choose Create > Agent.

2. Describe the agent

Paste this in the description box:

“You are Contoso’s Brand Voice Agent. When given a piece of marketing copy, you check it against the attached brand voice guide. You flag any phrase that breaks our voice rules (no jargon, no superlatives, no exclamation marks) and suggest a rewrite. Always cite the section of the brand guide you used.”

3. Add knowledge

Upload the brand voice guide and 3 approved campaign emails as knowledge sources.

4. Test it

Paste a draft email into the test panel. Verify the agent:

• Catches at least one off-brand phrase
• Suggests a fix
• Cites the brand guide

5. Publish

Share with the Marketing team via the Microsoft 365 Copilot agent gallery.

Success criteria

• Agent published to your team
• At least 3 colleagues have tried it
• One piece of copy improved before going live

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You’ve finished the core path. Continue to Supplementary activities for extra practice.