M365 Copilot Marketing Immersion

Hands-on Copilot scenarios for the Marketing team — grounded in real campaigns, brand guidelines, and content workflows your team uses every day.

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What this is

A practical, scenario-driven series that takes marketers from using Copilot in chat to building their own AI agents for repeatable marketing work — campaign launches, content pitches, brand voice review, and analytics recaps.

Who it’s for

The Marketing team — campaign managers, content writers, brand leads, and marketing ops. No coding required.

How it’s organized

  • Core sessions — the main learning path. Do these in order.
  • Supplementary activities — bonus scenarios for extra practice.
  • Tools — Copilot Chat, Copilot in Word/PowerPoint/Excel, and Copilot Studio (Agent Builder).

New here? Start with Get started, then jump into Core 1 · Campaign Launch Coach.