Copilot for Marketing: From Daily Tasks to Your First AI Agent
[M365 COPILOT CHAT]{: .label .label-blue } [IMMERSION]{: .label .label-purple } [CONTOSO MARKETING]{: .label .label-green }
Three hands-on Copilot activities built around real Marketing scenarios, grounded in Contoso’s brand guidelines, campaign briefs, and content calendars. You can use one activity in a session, or all three back-to-back. Supplementary scenarios are available for extra practice.
| Core 3 hands-on activities | Supplementary 5 bonus exercises |
| Tool Microsoft 365 Copilot Chat + Agent Builder | Output Reusable prompts, briefs, and your first agent |
What makes this different
This is not a Copilot feature demo. Every scenario is a real Marketing situation Contoso faces, and every activity ends with a usable output or a live tool your team can use tomorrow morning. Five supplementary scenarios are available if time permits.
Three core activities
Core 1 · Campaign Launch Coach
Research the next 24-hour launch window, draft the announcement email, calculate channel mix, and pull a stakeholder briefing — all in one Copilot Chat session.
Core 2 · Content Pitch Coach
Microsoft’s pre-built Pitch Coach agent runs on a prompt curated by Marketing leadership. Pick any blog or campaign brief from a curated list of 3, paste it in, answer two follow-up questions, and walk away with a structured pitch that actually works.
Core 3 · Build a Brand Voice Agent
Use the M365 Copilot Agent Builder to build a self-service Brand Voice assistant. Feed it your tone-of-voice guide and three approved campaign emails — your team gets on-brand copy in seconds.
Try it yourself
Prompt to try in Copilot Chat:
“Act as a Campaign Launch Coach. We’re launching [PRODUCT] on [DATE] to [AUDIENCE]. Draft a 24-hour launch checklist covering email, LinkedIn, web banner, and internal comms. For each channel, suggest the headline, the call-to-action, and the time of day to publish. Reference Contoso’s brand voice: confident, plainspoken, no jargon.”
What to look for
- Does the checklist cover all four channels?
- Are the headlines on-brand (no jargon, confident tone)?
- Did Copilot suggest a publishing schedule, not just content?
Stretch goal
Ask Copilot to turn the checklist into a table you can paste into Excel, with columns for Channel · Asset · Owner · Publish time · Status.
Materials
Brand voice guide Campaign brief template Channel mix template